Proper Storage Information
To brew the most satisfying coffee, begin with our fresh, evenly roasted coffee beans. Store them properly-remember that once roasted, coffee is exposed to air, its flavor begins to deteriorate. Cold storage (refrigerator or freeze) is necessary only if you plan to store the coffee for more than a month. Condensation and moisture from such storage practices can also harm your coffee, so if possible, buy coffee weekly and store in airtight containers in a cold, dry place away from other foods.
Grinding and Brewing
Whole beans can stay fresh for up to a month, while ground coffee begins to lose its freshness and flavor only hours after grinding. The sooner the coffee is brewed after grinding, the better. Too fine a grind can produce a bitter coffee while too coarse a grind will result in a weak, unfavorable cup. Each coffee-making method requires a specific grind ranging from very fine to coarse. The type of grind determines the proper brewing time. Fine grinds should be brewed for 3-1/2 to 4-1/2 minutes, whereas 4 to 8 minutes is required for medium to coarse grinds.
Use two tablespoons of ground coffee per six ounces of water. Be sure to use the right proportion of coffee to water and serve immediately after brewing, or place coffee in an insulated thermos or airpot.
We feel that the extensive care, labor and scrutiny that surround the circumstances by which the beans are grown, harvested, processed and roasted creates the opportunity to relish one of the finest delicacies known to mankind worth treasuring for its satisfying flavor.